Instagram is undoubtedly the biggest social media platform at the moment. Read on for 5 Instagram tips for small businesses.
Followers on Instagram are on the rise and the platform has gone from strength to strength since Instagram Stories was introduced – it has now become a place for mini vlogs that can showcase your business to a growing audience.
If you’re just starting out on Instagram, or you’re looking to gain new followers I’ve put together a few top Instagram tips for small businesses:
Create blooming good content
It’s important to think about how you want to portray your brand on social media. Are you happy to be the face of the business on Instagram, or will you get your whole team involved? Do you want to have a colour theme that links to your brand?
Once you know what content you want to post, start snapping! Make sure the quality of the photos are good and they fit in with your brand’s values.
Research your hashtags
Hashtags are a great way to get your post out to a wider audience. Find out which are the best hashtags for your industry. You can do this by asking Google or you can type a hashtag into Instagram and it will give you the top rated ones.
You can even make a hashtag for your business – just keep using it each time you post. So, when someone searches for your business your posts will come up.
Use up to 30 hashtags per post. Some marketers tell you to only use 5 or 6 but personally I believe Instagram has given you 30 for a reason. Research shows that using 11 or more hashtags increases engagement by 75%.
Engage with your followers
You have to consider that every follower could be a potential customer, or someone that could recommend your business to a friend. If a potential customer has commented on your post, reply! Even if it’s just to say hello or thank you.
Social media is all about being social at the end of the day and the more your customers see you as a friendly and approachable business owner, the better.
Follow influencers and like-minded people.
Follow people in the same industry as you, journalists and influencers in your field and in your local area. You can find these people by searching hashtags relating to your industry. Following like-minded people means they are more likely to follow back.
No time? No problem – schedule your posts
Social media does take time, and you have to see it as part of your marketing mix. Do it regularly and you’ll see a return.
To post regularly, but ensure that Instagram doesn’t take over your life, try a scheduling service such as Hootsuite, Loomly or Sprout Social. Hootsuite offers a free service for up to 3 accounts.
Once your posts are scheduled, leave the Instagram notifications on so if someone comments you can go and reply. This is important if you’re scheduling posts as you will still need to engage with your audience.
I hope you find these Instagram tips for small businesses useful – feel free to get in touch if you’d like some more social media tips!
Find out more about Bloom Content Creation’s Social Media Services here. [link to social media services page]
Written by Georgia Watson
Founder & Director of Bloom Content Creation